Everyone and their mother seems to have a bottle and love it, with #RareBeautyBlush collecting over 1.2 billion views and counting. The Soft Pinch Liquid Blush from Rare Beauty is a staple in TikTok’s top GRWM videos. Sign up for WWD Shop’s newsletter to get the scoop on the best in beauty and style with in-depth reviews of exciting new releases and buyer’s guides to find the products you need to try ASAP. Shop the Products Our Editors Used To the Last Drop This Month Check out the shopping guide below for the best TikTok beauty products to shop now. We searched the app to find the top trending beauty products with sky-high ratings, cross checked our thoughts on top products from editor testing and reviews, and looked at customer commentary to narrow our list of beauty goodies worthy of your attention and hard-earned dollars. With so much beauty content to scroll through, narrowing down which viral TikTok beauty products actually live up to the hype is a tricky task - but one that our editors willingly took on. Drunk Elephant’s wildly popular D-Bronzi Anti-Pollution Sunshine Drops are routinely featured in makeup routine videos by TikTok star Alix Earle, showing how the product creates an instant back-from-vacation glow as a base for her sun-kissed beauty looks. TikTok makeup products gain overnight fame for their apparent and impressive results, such as Rare Beauty’s highly pigmented Soft Pinch Liquid Blush that requires only a tiny drop of product for an impactful effect. TikTok is an invaluable tool for shopping inspiration. Joyce Park and celebrity hairstylist Chris Appleton, are also on TikTok to bust beauty myths and share at-home tips. Other beauty experts, like leading dermatologist Dr. Amazon even has a secret TikTok-favorite page of products that have taken off on the app.īeyond amateurs, the TikTok community has attracted a range of professionals who reveal their expert tips and tricks on the app, including Kendall Jenner and Hailey Bieber’s makeup artist Mary Phillips, Pati Dubroff, who Sofia Richie tapped for her wedding makeup, and Melissa Murdick, the makeup artist behind many of Selena Gomez’s most popular beauty looks. #Makeup on TikTok has racked up a whopping 417.4 billion views, with general beauty views garnering 178.9 billion, and chatty routine-style #GetReadyWithMe videos at over 15 billion views. These videos are resonating with beauty lovers: According to a 2022 survey, TikTok beauty content has influenced 89 percent of the apps’ total users to purchase a product from short form video recommendations, with 75 percent reporting satisfaction with their purchase. On TikTok, millions of users post amateur product reviews, demos, and shopping hauls across all beauty categories. Luckily, many of these TikTok-loved beauty products you’ve been dying to try are seeing price slashes for Amazon Prime Day - and it’s the last day to snag the steals. Our editors have been testing the most popular products on the app -including CosRX Snail Mucin Essence, Drunk Elephant Bronzing Drops, and NYX Fat Oil Lip Drip - to determine which makeup, skin care, and hair care products are worth the buy. If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission.īeauty TikTok is a major shopping destination for discovering new products and top beauty trends, as well as learning new application techniques for hair styling and makeup application.
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